The best Clay alternative depends on what you use Clay for. Oxygen replaces Clay plus the sequencer and CRM around it, from $49 a month. Deepline, Freckle, Treg and Cargo suit teams that build in Claude Code or Codex, and Cargo adds its own sending. Bitscale keeps enrichment next to HubSpot or Salesforce, and Claude Code lets an engineer build everything from scratch.
By Tim Scheuer, Co-founder of Oxygen · Checked October 22, 2026
Clay is a data workspace: tables, enrichment waterfalls on its own credits and Claygent web research. Its own pages show where teams outgrow it. Sending starts on Launch at $185 a month, and buying mailboxes in Clay needs Growth at $495. A table holds up to 50,000 rows on paid plans. LinkedIn steps run through a partner tool such as HeyReach, and Audiences keeps people and companies with no deals pipeline. So most Clay teams pay for a sequencer and a CRM next to it, and some move the data work into the coding agent they already use.
| Tool | Data and enrichment | AI research | Claude Code and agents | Outreach built in | CRM | Starts at |
|---|---|---|---|---|---|---|
 OxygenAgentic marketing and sales platform | Waterfalls across 17 email and 13 phone providers, own keys too | AI columns and a research agent that cites sources | MCP server, CLI and API | Email, LinkedIn and WhatsApp in one sequence | Built in, with a deals pipeline; two-way HubSpot sync | Free plan; paid from $49 a month |
 DeeplineGTM data layer for coding agents | Waterfalls across the 13 providers on its email-finding rate card, on managed credits or your own keys | Agent research over the web and its data providers | CLI, TypeScript SDK, API and MCP server | None; pushes leads into your sequencer | None; syncs to your CRM on Growth | $0 a month plus usage; Growth $395 plus usage |
 FreckleCLI enrichment for coding agents | Waterfalls across 40+ providers; own keys on Build | AI and agent columns with web research | CLI with Claude Code and Codex plugins | None; pushes leads to HeyReach, Instantly or lemlist | None; HubSpot and Salesforce on Build | Free plan; Build from $99 a month, or $84 billed yearly |
 BitscaleEnrichment workspace that syncs with your CRM | Waterfalls across the 15 email and phone providers in its directory, plus its own database | BitAgent research that shows its steps and sites | MCP for beta and enterprise customers; API on Enterprise | None; pushes leads to Instantly, Smartlead or HeyReach | None; two-way HubSpot and Salesforce sync | Free plan; Growth from $349 a month, or $314 billed yearly |
 CargoGTM as code, run for coding agents | Its own dataset plus waterfalls across 20+ providers | Research, qualification and SDR agents | CLI, MCP server and Claude Code, Codex and Cursor plugins | Its own mailboxes and LinkedIn actions | Its own records, synced both ways with your CRM | From $0 a month for 100 credits; paid from $165 a month for 1,500 credits |
 Claude CodeAI coding agent you build the workflows with | None built in; connect provider APIs or MCP servers | Web search and page fetching built in | It is the agent: terminal, editor, desktop and web | None built in | None built in; connect one through MCP | $20 a month on Pro, or $17 billed yearly |
 TregPay-per-call data gateway for AI agents | 4,000+ endpoints from 113 providers; your own keys are free | None of its own; your agent does the research | MCP server, CLI, API and Claude Code plugin | None; its playbook leaves sending to your tools | None | Pay per call, with $1 of free credit |
Oxygen Agentic marketing and sales platformBest for: B2B GTM teams that want Clay's data work, the sequencer and the CRM in one workspace with one bill.
Oxygen covers what most teams use Clay for and what they buy after it. Tables run email and phone waterfalls across 17 and 13 providers, with AI columns and a research agent that cites its sources. The same workspace sends email and LinkedIn sequences, tracks deals in a CRM and runs workflows on schedules, webhooks and events. Claude Code and Codex reach all of it through an MCP server and a CLI.
Deepline GTM data layer for coding agentsBest for: GTM engineers who build in Claude Code, Codex or Cursor and want enrichment and recurring workflows as code.
Deepline is a data and workflow layer that coding agents drive through a CLI, a TypeScript SDK, a REST API and a remote MCP server. It runs enrichment waterfalls on its managed credits or your own keys, versioned TypeScript Plays on a schedule, Monitors for incoming events and a Postgres database per workspace. It sends nothing itself: results go into the CRM and sequencer you already run.
Freckle CLI enrichment for coding agentsBest for: GTM engineers who work in Claude Code or Codex and want Clay-style waterfalls priced per data point.
Freckle has moved to the terminal: it calls itself the Clay alternative built for GTM engineers who live in coding agents, and its FAQ says you run it through its CLI with Claude Code or Codex. The CLI runs waterfalls across 40+ data providers, AI and agent columns and web research, with credits charged for data only, not for actions or syncs. Leads go out to tools such as HeyReach, Instantly, lemlist, HubSpot or Salesforce.
Bitscale Enrichment workspace that syncs with your CRMBest for: RevOps teams that want enrichment to feed HubSpot or Salesforce, with setup help from the vendor.
Bitscale calls itself the GTM data layer for your CRM. It is a spreadsheet-style workspace with contact waterfalls across 15 email and phone providers, its own contact database, an AI research agent that shows the steps it took, and buying signals such as exec hires and funding. Credits are spent only when a provider returns a result, and grids sync both ways with HubSpot and Salesforce. It sends nothing itself: leads go to tools such as Instantly, Smartlead or HeyReach.
Cargo GTM as code, run for coding agentsBest for: Technical revenue teams that want their GTM kept as a TypeScript repo, written by agents and run with approvals and traces.
Cargo calls itself GTM infrastructure for coding agents: you declare your go-to-market as a git repository of TypeScript, your coding agents write it, and Cargo runs it with retries and a trace of every run. It has its own B2B dataset, waterfalls across 20+ providers, AI research agents, mailboxes it sends from with warm-up, LinkedIn actions, and two-way syncs with Salesforce, HubSpot, Pipedrive, Close and Attio. Its CLI, MCP server and plugins work with Claude Code, Codex and Cursor.
Claude Code AI coding agent you build the workflows withBest for: Teams with a technical GTM engineer who will build and maintain enrichment and outreach workflows themselves.
Claude Code is Anthropic's coding agent. It runs in the terminal, the editor, the desktop app and the web, runs commands and scripts, and connects to outside tools through MCP servers. That makes it a build-your-own Clay: it can call data-provider APIs, score accounts and write results wherever you point it. Anthropic's pages describe no contact data, enrichment, sequencer or CRM of its own, so each of those is a service you connect and pay for.
Treg Pay-per-call data gateway for AI agentsBest for: GTM engineers in Claude Code, Codex or Cursor who want many enrichment providers behind one key, with no subscription.
Treg, run by Superdesign, calls itself OpenRouter for agent tools. One key gives an agent 4,000+ endpoints from 113 providers, about 40 of them for people and contact data, at each provider's own rate with no markup. Its work-email lookup tries your own keys first, then the cheapest provider, and stops at the first hit. It works as an MCP server, a CLI, a REST API and a Claude Code plugin, and the code can be self-hosted.
| If you need | Pick |
|---|---|
| Enrichment, email and LinkedIn sequences and a CRM in one tool | Oxygen |
| Enrichment and recurring workflows as code, run from a coding agent | Deepline |
| Waterfalls from the terminal, priced per data point | Freckle |
| Enrichment that feeds HubSpot or Salesforce, with setup help | Bitscale |
| GTM kept as a TypeScript repo, with sending built in | Cargo |
| Full control, with an engineer who builds and maintains it | Claude Code |
| Many enrichment providers behind one key, paid per call | Treg |
It depends on what you use Clay for. If Clay builds your lead lists and other tools send the messages, Oxygen replaces the whole stack: waterfalls, AI research, email and LinkedIn sequences and a CRM in one workspace from $49 a month. If you work in Claude Code or Codex and want data as code, Deepline, Freckle or Treg fit better, and Cargo if you also want it to send.
Several start free. Oxygen has a free plan with 250 credits once and no time limit; sending needs a paid plan. Freckle's free plan gives 250 credits a month and Bitscale's 200. Deepline's Pay as you go plan has no platform fee, Treg gives $1 of free credit, and Cargo starts at $0 with 100 credits. Claude Code is not on Claude's Free plan.
Treg comes closest on this list, since its code is on GitHub and its README says anyone can self-host it. Its license file says Apache 2.0, plus terms that bar running it as a hosted service for others. Deepline's CLI, Freckle's plugins and Cargo's skills carry the open source MIT license, but each needs an account on that vendor's service. Oxygen and Claude Code are not open source, though an Oxygen workspace can attach its own Postgres database.
Deepline, Freckle, Cargo, Treg and Oxygen all give Claude Code CLI access, a command-line tool it runs in the terminal. Clay has one too, but its tables are read-only there and campaigns launch in the app. Cargo and Oxygen can also send. Deepline, Freckle, Cargo, Treg and Oxygen all keep a record of their runs or calls, and Deepline, Freckle, Cargo and Oxygen can retry what failed. Oxygen lets Claude Code call a saved workflow like a function, after a dry run that spends nothing.
For a technical team, partly. Claude Code can call data-provider APIs and MCP servers, run scripts and write the results wherever you point it. Anthropic's pages describe no contact data, enrichment, sequencer or CRM of its own, so you pay each provider separately and work within Claude's usage limits, which reset every five hours and every week.
Yes. For enrichment without heavy technical setup, Oxygen and Bitscale both work in a web app instead of a terminal. In Oxygen you build tables and sequences in the browser, and waterfalls run on plan credits, no provider keys needed. Bitscale says a specialist helps with setup, and Growth adds 3 hours with its GTM engineers. Deepline, Freckle, Cargo and Treg run from a coding agent, and Cargo's Clay page says Clay suits teams that won't use a command line.
Oxygen includes both. One sequence runs email, LinkedIn and WhatsApp steps, and the CRM, with a deals pipeline, is free on every plan. Sending needs a paid plan, and each LinkedIn account is $34 a month. Cargo sends from its mailboxes, runs LinkedIn actions and syncs both ways with Salesforce, HubSpot, Pipedrive, Close and Attio. Deepline, Freckle and Bitscale hand leads to your sequencer and sync your CRM on paid plans. Treg and Claude Code have neither.
Clay's Launch plan costs $185 a month, or $167 billed yearly, and Growth $495. Oxygen starts at $49 a month with sending and the CRM included. Freckle's Build plan starts at $99, Cargo's paid plans at $165, Bitscale's Growth at $349 and Deepline's Growth at $395, with Deepline and Treg also usable pay as you go. Claude Code comes with Claude Pro at $20 a month, before any data provider.
We make OXYGEN, so it comes first and you should read this as an interested list. We chose the other Clay alternatives ourselves, and each entry says who it suits.
Facts and prices for every tool but OXYGEN come from its vendor's own pages, such as its website, pricing and docs. We checked them on the dates below. OXYGEN's facts and prices come from the product and its live price list.
Clay and the other products named here are trademarks of their owners and are not affiliated with OXYGEN. Something out of date? Tell us.