OXYGENvsInstantly

Oxygen vs Instantly Instantly sends cold email. Oxygen runs email and LinkedIn in one sequence.

Oxygen runs email and LinkedIn in one sequence, with lead data, tables, signals and a CRM with deals in the same workspace, from $49 a month. Instantly leads on email-only price, two-way Pipedrive sync, SOC 2 reports and its 450M+ lead database, and matches Oxygen on deliverability.

By Tim Scheuer, Co-founder of Oxygen · Checked October 15, 2026

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Used by B2B GTM teams at

Oxygen vs Instantly: the short answer

Choose OXYGEN if

You want LinkedIn steps in the same sequence as email; Instantly hands LinkedIn to HeyReach, Aimfox or Valley at their own prices.
You want a CRM with deals and every reply on the timeline at no extra cost; Instantly's CRM is a $47 or $97 add-on.
You want emails and phones from waterfalls of 17 and 13 providers on your plan's credits or your own keys, without a second credits subscription.
You build lists in tables with relations, formulas and enrichment columns, up to 1,000,000 rows each.

Choose Instantly if

Email is your only channel and you want the lowest price to start sending: Growth is $47 a month, or $37.60 billed yearly.
You want to search a 450M+ B2B lead database inside the tool you send from.
Your security review asks for a SOC 2 Type II report.
Pipedrive is your CRM and records must sync both ways.

Best fit by team
Team	Pick	Why
A sales team of 3 on email and LinkedIn	OXYGEN	$118.50 a month with LinkedIn in the same sequence; Instantly's $97 Hypergrowth covers the email half.
A team sending cold email at volume	Instantly	Hypergrowth sends up to 125,000 emails a month for $97, from unlimited mailboxes with warm-up included.
A team that wants data, outreach and a CRM in one plan	OXYGEN	Lead data, tables, sequences and a CRM in one workspace; Instantly sells credits and its CRM as separate plans.
A team with a SOC 2 security review	Instantly	Instantly's trust center offers SOC 2 Type I and Type II reports on request; Oxygen has no SOC 2 report.
An agency running many clients	Either	Oxygen bills client workspaces from one plan with credit caps; Instantly adds white-label client logins, one subscription per workspace.

Why switch from Instantly to Oxygen

LinkedIn runs in another tool with its own bill

Instantly's API allows only email steps, and its Automations hand LinkedIn leads to HeyReach, Aimfox or Valley, each billed separately. Oxygen runs LinkedIn and email in one sequence, at $34 a month per LinkedIn account.

“Perhaps the only downside is that it's purely email outreach. No multi-channel outreach like LinkedIn.”
G2 review, January 2024, via SaaSworthy

LinkedIn automation in detail

An Oxygen table of 18 leads with company, name, title, industry, employees, funding, a work email column and HQ

Lead data is a second subscription

SuperSearch emails need an Instantly Credits plan from $9 a month on top of Outreach, and monthly credits expire after 2 months. Oxygen's waterfalls try 17 email and 13 phone providers on your plan's credits or your own keys.

“Shame the leads finding solution is sold seprately and pretty expensive !”
G2 review, December 2023, via SaaSworthy

Lead data from multiple vendors in detail

The Oxygen deals board with deals in Lead, In Progress, Won and Lost

The CRM is another plan

Instantly's CRM is a $47 or $97 add-on, and an opportunity's detail page needs an active CRM plan. Oxygen's CRM, with deals on a pipeline and every reply on the timeline, comes with every plan, the free one included.

Built-in CRM in detail

Every buying signal costs credits

Instantly adds 1 credit for each signal found on a lead and 3 credits per resolved website visitor, US traffic only. Oxygen reads profile viewers, new followers and post reactions from your LinkedIn accounts at no extra cost, and a signal can enroll the lead.

Signals in detail

Oxygen vs Instantly at a glance

Oxygen and Instantly compared on 13 criteria
Criterion	OXYGEN	Instantly
Lead data and signals
Lead data from multiple vendorsHow many providers the email waterfall tries on the vendor's credits, and how lookups are billed.	Email and phone waterfalls across 17 and 13 providers, on plan credits or own keys from the $99 plan. Managed finders charge on a hit; email checks bill even on a miss. Ahead	On a separate Instantly Credits plan from $9 a month. Its waterfall tries Instantly's data, then 7 partner finders: 1 credit per verified email, 2 or more from partners, nothing on a miss. Phones only on your own provider keys.
Tables for lead listsSpreadsheet tables for building lists: relations, formulas, enrichment columns and rows per table.	Tables you edit like a spreadsheet, with relations between tables, formula columns, and enrichment and AI columns that fill every row. Up to 1,000,000 rows per table on the $49 plan and 3,000,000 from the $199 plan. Ahead	Lists and campaigns show leads in a table you sort, filter and enrich, with custom variables and AI columns that fill new rows. No relations or formula columns found; campaigns hold 1,000 to 100,000 uploaded contacts by plan.
SignalsWhich buying signals it captures, what they cost, and whether one can start outreach.	LinkedIn profile viewers, new followers and post reactions from your connected accounts at no extra cost, plus hiring, funding, news, tech-stack and job-change searches on credits. A signal can start a workflow or enroll the lead in a sequence. Ahead	A SuperSearch Signals filter (LinkedIn and Reddit activity, funding, launches, leadership changes, traffic) adds 1 credit per signal found; US website visitors cost 3 credits each. Either can feed a campaign automatically.
Own contact databaseContacts in the vendor's own database, searchable in the product.	No contact database of its own. Searches run through data providers on credits, and through Apollo's database on your own Apollo key.	SuperSearch searches 450M+ B2B leads, per its pricing page (610M+ in its help center), by title, industry, size, tech stack, lookalikes and signals. It comes with an Instantly Credits plan; an email costs about 1.5 credits. Ahead
Email, LinkedIn and more channels
Email deliverabilityWarm-up, inbox buying, placement tests, rotation, send limits, bounce protection, then the price of an inbox.	Google Workspace and Microsoft 365 inboxes at $4 a month with warm-up included, or a Microsoft tenant at $40 a month for up to 100 inboxes. Placement tests from $1 an inbox a month, inbox rotation, daily limits per mailbox and a bounce auto-pause. Even	Unlimited warm-up on every plan, AirMail inboxes at $4 a month and Google ones at $5, placement tests on a $47 add-on after 2 free, inbox rotation, daily limits per mailbox and a pause above 5% bounces. Even
LinkedIn automationWhich steps run on their own, how the account connects, and what 2 senders cost a month.	Runs in the cloud with no browser extension: visits, invites, messages, InMail, follows, likes and comments. $34 a month per connected account, every action included. Ahead	No LinkedIn steps of its own: its API allows only email steps in a campaign. Automations hand leads to HeyReach, Aimfox, Valley or Expandi, each on its own account and price.
Sequences and inboxMixed channels, branches, A/B tests, reply stops on every channel, one inbox, AI replies.	One sequence mixes email, LinkedIn, WhatsApp and call tasks, branches on connection state, signals or lead data, tests up to 26 versions of a step, and stops a lead when they reply on any channel. Replies land in one inbox with AI triage and drafted answers. Ahead	Email steps only, subsequences triggered by lead status, activity or reply keywords from Hypergrowth, up to 26 A/Z variants per step, a stop on reply, the Unibox, free AI reply labels and an AI Reply Agent at 5 credits a reply.
CRM and integrations
Built-in CRMDeals, a pipeline and custom records in the same workspace, and what they cost.	Companies, people, deals and objects you define, a deals pipeline, and an activity timeline where replies land. Free on every plan, the free one included. Ahead	A CRM add-on with unlimited seats, Growth CRM at $47 a month or Hyper CRM at $97: leads with custom fields, opportunities with value and stage, and each company's emails, calls and notes on one page. No custom objects found.
Works with your stackWhich CRMs sync both ways. Push-only syncs and imports do not count.	Two-way sync with HubSpot, one-way sync to Attio and an import from Pipedrive. No Salesforce sync. Pushes leads into Instantly, Smartlead, lemlist and HeyReach campaigns, and has a public API and webhooks.	HubSpot and Pipedrive sync both ways through its built-in Automations on every outreach plan; Attio and Zoho have triggers and actions there. Salesforce gets activity through OutboundSync, a separate service, and Close through Zapier. Ahead
Agencies and client workspacesSeparate client workspaces, one bill across them, and per-client spend limits.	A separate workspace per client, client workspaces billed from one plan, and a monthly credit cap per client. Client logins are in beta. Ahead	A workspace per client, each on its own subscription and invoice; a workspace group shares one Hyper Credits plan. White-label client logins on Hypergrowth and Light Speed. No per-client spend caps found.
Pricing and security
Pricing modelWhat you pay for, and the monthly list price for three common setups.	One plan from $49 a month per workspace, paid in credits, with no seat per user. A LinkedIn account uses $34 of credits a month.	Per workspace and product: Outreach from $47 a month on Growth to $358 on Light Speed, about 20% less yearly. Lead credits from $9, the CRM from $47 and mailboxes from $4 each cost extra. LinkedIn needs another tool. Ahead
Security and complianceAudits, SSO and the documents a security review asks for.	A public DPA and subprocessor list. No SOC 2 report, ISO 27001 certificate, SSO or public status page.	SOC 2 Type I and Type II reports on request in its trust center, a public DPA, a public list of 27 sub-processors and a status page. No ISO 27001 found; sign-in is Google or Apple, with no SAML SSO found. Ahead
Free plan and trialWhat you can use before paying, and for how long.	A free workspace with 250 credits once, the CRM, tables and workflows, and no time limit. Sending needs a paid plan. Ahead	No free plan. A 14-day trial with no card sends up to 1,000 emails from 2 mailboxes to 250 leads, with 100 credits. An account that is not upgraded is deleted when the trial ends.

Across 13 criteria: OXYGEN ahead on 8 (lead data, tables, signals, LinkedIn, sequences, CRM, free plan, agency features), Instantly ahead on 4 (CRM syncs, price, security, own database), even on 1. How we compared

Lead data and signals: Oxygen vs Instantly

Where does Instantly get its lead data, and how does Oxygen's compare?

On a separate plan. SuperSearch finds work emails through Instantly's own data and 7 partner finders, paid from an Instantly Credits plan from $9 a month that sits outside Outreach. Monthly credits expire after 2 months, and a miss costs nothing. Oxygen's waterfalls try 17 email and 13 phone providers on your plan's credits or your own keys.

Does Instantly have tables for building lead lists?

Partly. A list or campaign is a table you sort, filter and enrich, and AI columns can fill new rows. It documents no relations between lists or formula columns, and campaigns cap uploaded contacts at 1,000 on Growth and 25,000 on Hypergrowth. Oxygen's tables relate to each other, run formulas and hold up to 1,000,000 rows each.

Does Instantly track buying signals, and which does Oxygen capture?

Yes, on credits: its Signals filter covers LinkedIn and Reddit activity, funding, launches and leadership changes at 1 credit per signal found, and each resolved US website visitor costs 3 credits; either can feed a campaign. Oxygen reads profile viewers, new followers and post reactions from your LinkedIn accounts at no extra cost. See signals.

How big is Instantly's own contact database?

Yes: SuperSearch searches 450M+ B2B leads per its pricing page, 610M+ per its help center, with keyword, lookalike, tech and signal filters, on an Instantly Credits plan. Oxygen has no database of its own; it searches through data providers on credits, and Apollo's database on your own key from the $99 plan.

Email, LinkedIn and more channels: Oxygen vs Instantly

How does Instantly protect deliverability, and what does Oxygen include?

Even. Both ship warm-up, inbox buying, placement tests, rotation, daily limits and a bounce pause, and an inbox costs about the same: $4 for Instantly's AirMail, $5 for its Google accounts, $4 on Oxygen. Instantly adds unlimited mailboxes on every plan, a warm-up pool it puts at over 1,000,000 accounts and dedicated IP rotation on Light Speed. See mailboxes.

Does Instantly automate LinkedIn, and what does a sender cost?

No. Instantly's API allows only email steps in a campaign, and its blog says it does not send LinkedIn messages; its Automations pass leads to HeyReach, Aimfox or Valley, billed separately. Oxygen runs visits, invites, messages, InMail, likes and comments in the cloud at $34 a month per account, so 2 senders cost $73.70.

Can one Instantly sequence mix channels, and where do replies land?

Email only, with subsequences triggered by lead status, activity or reply keywords from Hypergrowth, up to 26 A/Z variants per step and a stop on reply; the Unibox gathers replies with free AI labels. Its product pages mention LinkedIn steps, but its API allows email only. Oxygen mixes email, LinkedIn and WhatsApp in one sequence. See how sequences work.

CRM and integrations: Oxygen vs Instantly

Does Instantly have a CRM, and how does Oxygen's compare?

Yes, as an add-on: Growth CRM at $47 or Hyper CRM at $97 a month, with unlimited seats, opportunities with value and stage, and each company's emails, calls and notes on one page. Custom objects are not documented. Oxygen's CRM adds objects you define and comes with every plan, the free one included.

Which CRMs does Instantly sync with, and which does Oxygen?

Instantly leads: HubSpot and Pipedrive sync both ways through its Automations on every outreach plan, and Salesforce runs through OutboundSync, a separate service. Oxygen syncs both ways with HubSpot, pushes records to Attio and imports from Pipedrive, with no Salesforce sync. See the integrations page.

Can an agency run its clients in Instantly?

Partly. Each Instantly client workspace needs its own subscription and bill, though a workspace group shares one Hyper Credits plan, and Hypergrowth adds white-label client logins; Oxygen's client logins are in beta. Oxygen bills every client workspace from one plan and caps each client's monthly credits.

Pricing and security: Oxygen vs Instantly

How does Instantly pricing compare with Oxygen for a small team?

Instantly costs less in 2 of the 3 setups below: Growth is $47 a month for one person and Hypergrowth $97 for a team, both email only. LinkedIn needs another tool, and lead credits, the CRM and mailboxes are extra. With 3 inboxes on email only, Oxygen's $49 includes them. Full prices are on Oxygen pricing.

Is Instantly SOC 2 compliant, and is Oxygen?

Instantly is ahead: its trust center lists SOC 2 Type I and Type II reports on request, with a public DPA, 27 sub-processors and a status page. Oxygen publishes a DPA and a subprocessor list, with no SOC 2 report, ISO certificate, SSO or status page. If your review needs SOC 2, Instantly passes and Oxygen does not.

Does Instantly have a free plan, and does Oxygen?

No free plan: a 14-day trial with no card sends up to 1,000 emails from 2 mailboxes, and an account not upgraded is deleted when it ends. Oxygen's free workspace has 250 credits once, the CRM, tables and workflows, and no time limit; sending needs a paid plan.

Oxygen vs Instantly pricing for 1 and 3 senders

Monthly list prices on monthly billing
Setup	OXYGEN a month	Instantly a month
1 person on email and LinkedIn	$49the $49 plan	$47Outreach Growth; LinkedIn needs another tool, such as HeyReach; $37.60 billed yearly
3 people on email and LinkedIn	$118.50the $99 plan plus 1,500 credits in top-ups	$97Outreach Hypergrowth, needed to invite teammates; LinkedIn needs another tool; $77.60 billed yearly
A team on email only, 3 inboxes	$49the $49 plan	$97Outreach Hypergrowth, needed to invite teammates; 3 inboxes extra, from $4 each; $77.60 billed yearly

Switching from Instantly to Oxygen, or running both

Carries over

Leads, exported from Instantly as CSV and imported into an Oxygen table or the CRM.
Your sending domains and the Google or Microsoft mailboxes you own, connected to Oxygen.

Rebuilt in Oxygen

Mailboxes bought from Instantly: it keeps domain ownership and admin access for done-for-you accounts, and AirMail has no login outside Instantly.
Campaign history, analytics and Unibox threads, which stay in Instantly. Export what you need before you cancel.
Subsequences and their triggers, which you rebuild in Oxygen.

Run both while you move. Oxygen sources and enriches leads, then pushes them into an Instantly campaign through its Instantly integration, on your own Instantly key from the $99 plan. Keep sending from Instantly's mailboxes and move one campaign at a time.

Oxygen vs Instantly FAQ

Is Oxygen cheaper than Instantly?

Not for email alone. Instantly's Growth costs $47 a month and Hypergrowth $97, against $49 and $118.50 on Oxygen, but those prices leave out LinkedIn, which needs another tool, and lead credits and the CRM are separate plans. For a team on email only with 3 inboxes, Oxygen costs $49 with the inboxes; Hypergrowth costs $97 before mailboxes.

Does Instantly do LinkedIn outreach?

Not by itself. Instantly's API allows only email steps in a campaign, and its blog says it does not send LinkedIn messages. Its Automations can hand leads to HeyReach, Aimfox, Valley, Expandi or La Growth Machine, each billed separately. Oxygen runs LinkedIn visits, invites, messages and InMail in the same sequence as email.

Does Instantly have a CRM?

Yes, as a paid add-on: Growth CRM at $47 a month or Hyper CRM at $97, with unlimited seats, opportunities with stages and values, and calls and texts from a number you buy. Oxygen's CRM, with companies, people, deals and objects you define, comes with every plan, the free one included.

Can I keep Instantly and use Oxygen next to it?

Yes. Oxygen can source and enrich leads in a table, then push them into an Instantly campaign through its Instantly integration, on your own Instantly API key from the $99 plan. Instantly keeps sending from its mailboxes, and replies land in its Unibox.

Can I move from Instantly without losing my mailboxes?

Mailboxes you own move: connect your Google and Microsoft accounts to Oxygen. Mailboxes bought from Instantly stay: it keeps domain ownership and admin access for done-for-you accounts, and AirMail inboxes have no login outside Instantly. Export leads as CSV, rebuild each sequence, and move a list only after its campaign has finished.

When is Instantly the better choice?

When email is your only channel and you want the lowest price to start sending, a 450M+ lead database in the tool you send from, Pipedrive synced both ways, or a SOC 2 report. On deliverability the two are even. On the other rows of this comparison, Oxygen leads, from LinkedIn and lead data to the CRM.

How we compared Oxygen and Instantly

We make OXYGEN, so read this as an interested comparison. Every comparison on this site scores both products on the same rubric, and a fixed rule decides each row from the facts, never a writer. This page shows the 13 criteria that decide a choice between OXYGEN and Instantly. We also scored extra channels, workflows and AI and left them out; Instantly leads on none of them. Instantly facts come from Instantly's own pages, checked on the dates below; OXYGEN facts and prices come from the product and its live price list.

Sources for Instantly, checked October 15, 2026

Instantly is a trademark of its owner and is not affiliated with OXYGEN. Something out of date? Tell us.