OXYGENvs
lemlist
Oxygen puts lead data, tables, signals, outreach, a CRM with deals and LinkedIn publishing in one workspace, from $49 a month with no seat per user. lemlist leads on calls and SMS, two-way Salesforce sync, SOC 2 Type II and its own contact database.
By Tim Scheuer, Co-founder of Oxygen · Checked October 14, 2026
Used by B2B GTM teams at
Choose OXYGEN ifChoose lemlist if| Team | Pick | Why |
|---|---|---|
| A sales team of 3 on email and LinkedIn | OXYGEN | $118.50 a month against $327, with the data, sequences and CRM in one workspace. |
| RevOps replacing Zapier glue | OXYGEN | Schedules, webhooks and events start workflows, with approval steps and a log of every run. |
| A team on email only | Either | lemlist's $69 Email plan covers unlimited users; Oxygen's $49 includes 3 Google inboxes. |
| A Salesforce team with a security review | lemlist | Two-way Salesforce sync, a SOC 2 Type II report and SSO on Enterprise. |
| A team that calls and texts prospects | lemlist | Calls and SMS are steps in lemlist today; Oxygen's calls are in beta. |
lemlist runs LinkedIn steps through a Chrome extension, with one LinkedIn account per $109 seat. Oxygen runs visits, invites and messages in the cloud with no extension, at $34 a month per account.
LinkedIn automation in detailOn lemlist each signal costs 20 to 100 credits, or $29 a month for 100 on its add-on. Oxygen reads profile viewers, new followers and post reactions from your LinkedIn accounts at no extra cost, and any signal can start a sequence.
Signals in detail
lemlist keeps contacts, companies and lifecycle stages, and its pages show no deals pipeline or custom objects. Oxygen's CRM tracks deals on a pipeline, holds objects you define and logs every reply on the timeline, on every plan.
Built-in CRM in detail
lemlist's lead lists sit in a campaign, up to 40,000 leads, with no formula columns or lookups between lists. Oxygen tables relate to each other, run formulas and enrichment columns, and hold up to 1,000,000 rows each.
Tables for lead lists in detail| Criterion | OXYGEN | lemlist |
|---|---|---|
| Lead data and signals | ||
| Lead data from multiple vendorsHow many providers the email waterfall tries on the vendor's credits, and how lookups are billed. | Email and phone waterfalls across 17 and 13 providers, on plan credits or own keys from the $99 plan. Managed finders charge on a hit; email checks bill even on a miss. Ahead | Multichannel includes 400 credits per user a month, the Email plan none. An email costs 5 credits, a phone 20, charged on a hit. Pricing says "25+ providers"; its AI page lists 8 for email and 5 for phone. Own provider keys work too. |
| Tables for lead listsSpreadsheet tables for building lists: relations, formulas, enrichment columns and rows per table. | Tables you edit like a spreadsheet, with relations between tables, formula columns, and enrichment and AI columns that fill every row. Up to 1,000,000 rows per table on the $49 plan and 3,000,000 from the $199 plan. Ahead | Each campaign's lead list is an editable table with custom columns, AI columns and bulk enrichment, up to 40,000 leads per campaign. Contacts are unlimited. No formula columns or lookups between lists found. |
| SignalsWhich buying signals it captures, what they cost, and whether one can start outreach. | LinkedIn profile viewers, new followers and post reactions from your connected accounts at no extra cost, plus hiring, funding, news, tech-stack and job-change searches on credits. A signal can start a workflow or enroll the lead in a sequence. Ahead | Website visitors, LinkedIn engagement, job changes, hiring, funding and Bombora intent. Every signal costs credits, 20 to 100 each, or $29 a month for 100 on its add-on. A signal can push the lead into a campaign. |
| Own contact databaseContacts in the vendor's own database, searchable in the product. | No contact database of its own. Searches run through data providers on credits, and through Apollo's database on your own Apollo key. | A people and company database in the product: 650M+ leads on its pricing page, 450M+ verified contacts in its help center. Emails and phones are revealed on credits; an export holds up to 1,000 rows. Ahead |
| Email, LinkedIn and more channels | ||
| Email deliverabilityWarm-up, inbox buying, placement tests, rotation, send limits, bounce protection, then the price of an inbox. | Google Workspace and Microsoft 365 inboxes at $4 a month with warm-up included, or a Microsoft tenant at $40 a month for up to 100 inboxes. Placement tests from $1 an inbox a month, inbox rotation, daily limits per mailbox and a bounce auto-pause. Ahead | lemwarm warm-up on paid plans, Google and Outlook mailboxes from $10 a month, placement tests at 100 credits each, inbox rotation, daily limits per mailbox, and a pause once bounces pass 50%. |
| LinkedIn automationWhich steps run on their own, how the account connects, and what 2 senders cost a month. | Runs in the cloud with no browser extension: visits, invites, messages, InMail, follows, likes and comments. $34 a month per connected account, every action included. Ahead | Visits, invites, messages, InMail, voice notes, follows, likes and endorsements, through a Chrome extension LinkedIn automation requires. One LinkedIn account per seat: $109 a user a month, or $87 billed yearly. |
| WhatsApp, calls and SMSChannels beyond email and LinkedIn inside the same sequence. Beta channels do not count. | WhatsApp steps at $34 a month per number, over a linked-device connection. Calls from a web softphone are in beta. No SMS. | Calls with 400 minutes per user a month on Multichannel, WhatsApp at $20 per seat a month, and SMS on a $15-a-month number at 6 credits a message. Ahead |
| LinkedIn content publishingScheduling posts, approving them before they go out, and reading their analytics. | Schedule LinkedIn and X posts, approve each before it goes out, and read LinkedIn and X analytics. Ahead | No post scheduling, approvals or post analytics found on lemlist's pages. lempire sells Taplio for LinkedIn posts as a separate subscription, from $39 a month or $32 billed yearly. |
| CRM and integrations | ||
| Built-in CRMDeals, a pipeline and custom records in the same workspace, and what they cost. | Companies, people, deals and objects you define, a deals pipeline, and an activity timeline where replies land. Free on every plan, the free one included. Ahead | Contacts and companies with notes, tasks, lifecycle stages, a score and an activity timeline, in the plan. No deals pipeline or custom objects found; in its API an "opportunity" is a task. |
| Works with your stackWhich CRMs sync both ways. Push-only syncs and imports do not count. | Two-way sync with HubSpot, one-way sync to Attio and an import from Pipedrive. No Salesforce sync. Pushes leads into Instantly, Smartlead, lemlist and HeyReach campaigns, and has a public API and webhooks. | Two-way sync with HubSpot and Salesforce. Pipedrive imports leads and receives activities, with only unsubscribes synced both ways; Zoho and Close receive activities. A native Attio app, an API and webhooks. Ahead |
| Workflows and AI | ||
| Workflow automationAutomations on schedules, webhooks and events, with approvals and run logs, built in. | Built in: schedules down to every minute on paid plans, webhooks, API calls and 80 workspace events as triggers, with approval steps, retries and a log of every run. Ahead | Inside campaigns: conditions, a step that calls an API, rules on reply, click or booked meeting, auto-launch and a launch review. Its CLI docs say it has "no automation engine"; activity logs are Enterprise only. |
| AI and agent accessAn in-app assistant, AI over your rows, cited research, and MCP, CLI and API access. | An in-app AI assistant whose workspace chat starts on Auto-approve; turn it off to approve sends and larger paid steps. AI columns over your rows, a research agent that cites its sources, an MCP server, a CLI and an API. Ahead | lemAgent builds campaigns from a chat on paid plans, with a daily limit. AI columns run on lemlist, OpenAI, Claude, Perplexity and more at 1 credit a request. An MCP server with 70 tools, a free CLI and an API. |
| Pricing and security | ||
| Pricing modelWhat you pay for, and the monthly list price for three common setups. | One plan from $49 a month per workspace, paid in credits, with no seat per user. A LinkedIn account uses $34 of credits a month. Ahead | Email plan at $69 a month for the whole team, with no LinkedIn. Multichannel at $109 per user a month for email, LinkedIn and calls. Data and signal add-ons, WhatsApp and SMS cost extra. |
| Security and complianceAudits, SSO and the documents a security review asks for. | A public DPA and subprocessor list. No SOC 2 report, ISO 27001 certificate, SSO or public status page. | A SOC 2 Type II report, SSO on Enterprise, a public DPA listing its subprocessors, and a public status page. No ISO 27001 certificate found. Ahead |
Across 14 criteria: OXYGEN ahead on 10 (lead data, tables, signals, deliverability, LinkedIn, CRM, workflows, AI, price, content publishing), lemlist ahead on 4 (extra channels, CRM syncs, security, own database), even on 0. How we compared
From its own database plus a waterfall its AI page puts at 8 email and 5 phone sources, paid with credits. Oxygen's waterfalls try 17 email and 13 phone providers, so a contact one provider misses gets more tries. lemlist charges on a hit, and so does each Oxygen finder on plan credits. An Oxygen email lookup without a LinkedIn URL also pays to check guessed addresses, even on a miss.
Partly. Each lemlist campaign has a lead list you edit like a spreadsheet, with AI columns and bulk enrichment, up to 40,000 leads. Lists do not link to each other and there are no formula columns. Oxygen's tables relate to each other, run formulas, and hold up to 3,000,000 rows each from the $199 plan.
Yes, and more kinds than Oxygen, including website visitors and Bombora intent, but every signal costs credits: 20 for a website visit, 100 for a job change. Oxygen reads profile viewers, new followers and post reactions from your LinkedIn accounts at no extra cost, and either tool can enroll the lead.
450M+ verified contacts in its help center, 650M+ on its pricing page, built from public LinkedIn profiles with emails and phones revealed on credits. Oxygen has no database of its own; it searches through data providers on credits, and Apollo's database on your own key from the $99 plan.
With lemwarm, inbox rotation, daily limits, placement tests and a bounce pause, the same parts Oxygen ships. The difference is the mailbox bill: lemlist sells Google and Outlook mailboxes from $10 a month, Oxygen at $4 with warm-up included. A dedicated IP, $25 a month, keeps every connection on one address you can allowlist.
Yes, through its Chrome extension and a logged-in browser, with voice notes and endorsements Oxygen lacks. Each LinkedIn account needs a $109 Multichannel seat. Oxygen runs visits, invites, messages, InMail, likes and comments in the cloud at $34 an account, so 2 senders cost $73.70 a month against $218.
Yes, all three: 400 call minutes per user a month on Multichannel, WhatsApp at $20 a seat and SMS on a $15 number. Oxygen has WhatsApp at $34 a number, calls in beta, which this page does not count, and no SMS.
No. lemlist has no post scheduling; lempire sells Taplio for that, a separate subscription from $39 a month. Oxygen schedules LinkedIn and X posts, publishes each one only after it is approved and reads their analytics, in the workspace where your outreach runs. See how publishing works.
Partly. lemlist stores contacts and companies with notes, tasks and lifecycle stages, but has no deals pipeline: in its API an opportunity is a task. Oxygen's CRM has deals on a pipeline board, objects you define and every reply on the timeline, free on every plan.
lemlist syncs both ways with HubSpot and Salesforce and connects Pipedrive, Zoho, Close and Attio. Oxygen syncs both ways with HubSpot, pushes records to Attio, imports from Pipedrive and has no Salesforce sync. If Salesforce runs your pipeline, choose lemlist. Oxygen's other connections are on its integrations page.
No. Its CLI docs say it has no automation engine, so scheduled work runs in your own cron, Zapier or n8n. Oxygen's workflows start on a schedule, a webhook or one of 80 workspace events, with approval steps, retries and a log of every run.
lemAgent builds campaigns from a chat, AI columns write per lead, and an MCP server with 70 tools, a CLI and an API let a coding agent drive it, as with Oxygen. Oxygen adds a research agent that cites the pages it read, which lemlist does not document.
Oxygen costs less in all 3 setups below. lemlist charges a $109 Multichannel seat for every person who sends on LinkedIn; its $69 Email plan covers a whole team on email only. Oxygen is one plan per workspace, so a third sender adds $34 a month for the account. Full prices are on Oxygen pricing.
lemlist is, with a SOC 2 Type II report, SSO on Enterprise and a public status page. Oxygen is not: it publishes a DPA and a subprocessor list, and has no SOC 2 report, SSO or status page. If your security review needs SOC 2, lemlist passes and Oxygen does not.
| Setup | OXYGEN a month | lemlist a month |
|---|---|---|
| 1 person on email and LinkedIn | $49the $49 plan | $109Multichannel, 1 user; $87 billed yearly |
| 3 people on email and LinkedIn | $118.50the $99 plan plus 1,500 credits in top-ups | $327Multichannel, 3 users, one seat each; $261 billed yearly |
| A team on email only, 3 inboxes | $49the $49 plan | $69Email plan, 50,000 emails a month, mailboxes extra; $55 billed yearly |
Run both while you move. Oxygen sources and enriches the leads, then pushes them into a lemlist campaign through its lemlist integration, on your own lemlist key from the $99 plan. Move one campaign at a time and drop lemlist seats as each sequence comes over.
Yes, in all 3 setups on this page, on monthly billing. One person on email and LinkedIn costs $49 on Oxygen and $109 on lemlist; 3 people cost $118.50 against $327. On email only, Oxygen's $49 includes 3 inboxes, and lemlist's Email plan costs $69 before mailboxes.
LinkedIn steps need the Multichannel plan: $109 per user a month, or $87 billed yearly, and each LinkedIn account needs its own seat. Data, signals, WhatsApp and SMS cost extra. On Oxygen a LinkedIn account uses $34 of credits a month, with every action included.
Yes. lemlist's help center says its Chrome extension is required for LinkedIn automation and that actions depend on a logged-in Chrome session. Each LinkedIn profile needs its own lemlist seat and Chrome profile. Oxygen connects LinkedIn accounts in the cloud with no extension.
Your leads, contacts, domains and mailboxes move; campaign history stays in lemlist. Export the leads as CSV, import them into an Oxygen table or the CRM, connect your mailboxes and rebuild each sequence. Move a lead list only after its lemlist campaign has finished, so nobody gets the same first email twice.
Yes. Oxygen can source and enrich leads, then push them into a lemlist campaign through its lemlist integration, which runs on your own lemlist API key from the $99 plan. That setup suits a team that wants Oxygen's data and CRM and keeps calls and SMS in lemlist. Replies to those campaigns land in lemlist's inbox.
When calls and SMS belong in every sequence, when Salesforce is your CRM and the sync must run both ways, when a security review requires SOC 2 Type II or SSO, or when you want a contact database inside your sender. On the other rows of this comparison, Oxygen leads or the two are even.
We make OXYGEN, so read this as an interested comparison. Every comparison on this site scores both products on the same rubric, and a fixed rule decides each row from the facts, never a writer. This page shows the 14 criteria that decide a choice between OXYGEN and lemlist. We also scored sequences and left it out; lemlist does not lead on it. lemlist facts come from lemlist's own pages, checked on the dates below; OXYGEN facts and prices come from the product and its live price list.
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