Fan mail from a cold prospect · cold email reply screenshot

We got fan mail from a cold prospect.

"You seem a little bit sharper than the rest at using AI for marketing."

That's his reply to a cold email OXYGEN wrote and sent.

He runs an IT services company and says he never replies to cold outreach. This one he answered (reply in the screenshot).

No blast, no template. We run micro-campaigns: the narrowest segment we can define, the most personalized email we can write for it.

The one he got:

→ Segment: IT integrators running multi-site rollouts for retail chains → Research: the exact brands he deploys for → Idea: go after retailers that are hiring deployment project managers

4 sentences, and the idea only works for his business.

Inboxes are full of generic AI outbound now. Prospects can tell. The narrower the campaign, the sharper the email.

This is one of the positive replies coming in from our micro-campaigns. Same system our users run.

If you want to test it, we have a very generous free tier. Link in the comments.