Clay Club x Claude Code night · Swiss GTM community recap

Claude code might be able to automate of your GTM, but it definitely can't replace community events:)

This week the Swiss GTM community got together for a Clay Club x Claude Code night (thanks for Lucas Maliczak 🧪!)

I had a blast catching up with Ivan E. and Lukas Aeberli.

My takeaway: we're all still very early and just figuring this out together.

Here's the 4 usecases the Swiss GTM community came up with for Claude Code:

1) Lucas Maliczak 🧪 on enriching leads straight from Claude Code inside Clay using a webhook and using the new functions feature to create repeatable enrichment recipes.

2) Damian Nomura on building custom scrapers to get leads from niche directories with Claude Code.

3) Ivan E. on context engineering. Building a real context engine for a company.

4) And I got to show how you can create content with Claude Code. I opensourced it here:

https://lnkd.in/eyycN7-m

My take: Claude Code is the new shiny tool and the GTM scene has massive FOMO, but at the end of the day the fundamentals stay the same and you gotta focus on value creation and not too much on the new shiny tech.