GTM creators to follow · LinkedIn graphic

If you want to be ahead in AI GTM in 2026, these are the 20 accounts to follow.

I recently read "Steal Like an Artist" by Austin Kleon.

One idea stuck:

Nothing is original. Every creator is a remix of the people they learned from.

You build your own voice by collecting the ones worth emulating.

So I started an inspiration bank. 20 creators I actually learn from, in the 5 categories that matter to me:

Content. How to build an audience that compounds. Marvin Sangines, Finn Thormeier, Matt Lakajev, Sara Stella Lattanzio, Lara Acosta

Outbound. Cold email and the new signal-based plays. Fivos Aresti, Dan Rosenthal, Michel Lieben, Alex Vacca, Eric Nowoslawski

Claude Code. GTM engineering and agentic workflows. Max Mitcham, Michael Saruggia, Joe Rhew, Jordan Crawford, Matteo Tittarelli

Founder-led SaaS. Building in public, done right. Benjamin Douablin, Adam Robinson, Guillaume Moubeche, Andrew Gazdecki

Funny. Because GTM takes itself way too seriously. Hendrik Ojamaa

The point isn't to copy them. It's to emulate: take what works and make it your own.

The profiles, follower counts and photos, this whole list. All pulled with OXYGEN in a few minutes.

Go follow every single one.

Who did I miss? Add them below.