Attention is the new oil and gas (the go-to-market OS)

What do Elon Musk and Alex Hormozi have in common?

They own attention.

And attention is the new oil and gas. Whoever owns it wins.

A couple years ago, every GTM team wanted a GTM engineer.

Now more and more of them want a content engineer.

Same reason.

But owning attention isn't enough. You have to convert it into pipeline and revenue.

With OXYGEN we started with outbound. Now we're moving into content too, because it's just the most high-growth lever GTM teams have.

Content infrastructure you run from your terminal: draft, schedule, and publish to every platform with Claude Code, the same way you run your outbound.

We dogfooded it first. I used to spend ~5 hours every Sunday making content by hand. Now our whole content engine runs on OXYGEN. It scans what's actually working, ranks the best ideas before I wake up, and I just review and post. like this I don't lose my sundays to content anymore.

This is the go-to-market OS. Own attention. Convert attention. All from one place.

We just shipped publishing. But the stack under it was already live:

→ multi-channel outbound → a lead database with 40+ data vendors and buying signals → an AI CRM with agentic workflows → a context layer that gives the agents memory → and now, content

All of it built for Claude Code and Codex to operate. More primitives coming.

If you want to try it, we have a very generous free tier. Link in the comments.