Who OXYGEN is built for
The same stack, read from where you sit: the category you sell into or the role you hold. Each page is the motion for that reader, with the plays, the data sources behind them, and where it stops.
SaaS categories
How the stack lands for one kind of B2B SaaS company.
- Turn technical interest into team evaluations.Bring your signup data, account research and engineering contacts together. Give sellers the context to start a useful conversation with the team.
- Reach the businesses your fintech can help.Connect account research with outreach to finance, operations and engineering. Keep the business case intact as more people join the deal.
- Outbound infrastructure for healthtech SaaSYour buyers are not a clean segment in a sales database. They are thousands of practices and groups, barely visible to the tools everyone else uses.
- GTM infrastructure for HR tech startupsHiring volume is the buying signal for nearly everything you sell. The job is watching it continuously instead of buying a list once a quarter.
- The agentic GTM platform for martech startupsMarketers are the most pitched people in B2B. The only opener that survives is one built on something they can tell you genuinely looked at.
- Turn security projects into sales conversations.Research security initiatives, find the buying team and work the relationships you already have. Keep outreach and sales follow-up in one workspace.
- The agentic GTM platform for data platform startupsYour buyer is a data team that in half your accounts does not exist yet. Catching the moment it forms is worth more than any list you can buy.
- GTM infrastructure for AI startupsEveryone in your category now sends AI written email, so writing is no longer the advantage. Research depth is, and that is a workspace problem.
- The agentic GTM platform for vertical SaaS foundersYour market is not infinite. It is a few thousand companies you could almost name, and that changes what good targeting means.
- GTM infrastructure for proptech startupsReal estate is a local business, so your market is not one list. It is forty metros, each with its own brokerages, managers, and independent offices.
- The agentic GTM platform for legaltech startupsLaw firms buy on trust and referral, not on a sequence. The job of outbound here is one credible conversation with the person who decides.
- GTM infrastructure for edtech startupsEducation buys on a calendar, not on a quarter. Reaching the right person in the wrong month is the most common way an edtech pipeline dies quietly.
- The agentic GTM platform for logistics SaaS teamsOperators in freight do not read email at a desk. They answer the phone between problems, which changes both the list and the cadence you build.
- GTM infrastructure for ecommerce tool startupsEverything you need to qualify an ecommerce brand is on their storefront. The build is a scraping problem, and that is the part most stacks outsource badly.
- The agentic GTM platform for insurtech startupsAgencies change software roughly never, so timing and credibility beat volume. You need a small, exact list and a reason the principal should care.
- GTM infrastructure for climate tech startupsYour buyers are industrials and utilities with procurement built for decades, not quarters. A small list worked patiently beats a big one worked fast.
- The agentic GTM platform for sales tech startupsYou are selling to the people who invented the objection. The most persuasive thing you can do is run your own outbound visibly well.
- GTM infrastructure for productivity SaaS teamsA horizontal product has no natural list, which is why a first outbound attempt usually fails. The fix is segments you can test one at a time.
Roles
What the workspace looks like for the person who owns revenue.
- The GTM stack a founder can run aloneBefore the first sales hire, revenue is a founder problem. This is the stack one person runs end to end.
- The hosted runtime GTM engineers were missingYou already know how to build the motion. What you lack is somewhere to run it that keeps state, retries and provenance for you.
- RevOps without five tools and a sync jobTool sprawl is the job description. Five systems, one truth, and a sync job that breaks on a Friday. This collapses the middle of it.
- Run an SDR team on one inspectable pipelineTwo reps, four mailboxes and a spreadsheet nobody trusts. The fix is one pipeline where the list, the senders and the replies share a database.
- Demand generation that hands sales real rowsMarketing at this stage is judged on pipeline, not impressions. The handoff has to be a row with a name on it, not a number in a slide.
- Pipeline you can audit down to the cellA forecast is only as good as the fields under it. Here every attribute names its source, its run and its author, so a number can be checked.