102k impressions · 31 calls · 68 signups · the 3-layer Claude Code content engine

Last month: 102k LinkedIn impressions. 31 booked calls. 68 new signups.

I know it sounds cringe, but our content engine is ACTUALLY Claude Code powered.

Before the tech, one thing I gotta clarify.

Impressions are vanity. What counts is that they're from your ICP and that they actually convert.

But you can't convert if you're not seen first. So here's our 3-layer Claude Code setup that does both.

1) Research

The /researcher skill runs 3 modes:

→ Trend scan: what's hot on X and LinkedIn this week in our industry → Performance scan: what's already working on my own posts → Customer scan: themes and exact words from user interview and sales call transcripts

Output lands as Status=Idea in our Notion content DB.

2) Voice

A lot of people skip this part and that's why their posts sound like AI slop.

We pull my last 20 LinkedIn posts via Oxygen, sort by reactions, write them into a Tone of Voice file.

Every writer skill grounds in that corpus. We also have an AI Slop blacklist:

em dashes, delve, leverage, negation pivots

Result: Drafts which are 90% there

3) Production

9 writer skills do the actual drafting:

→ /linkedin-copywriter → /x-copywriter → /youtube-script → /long-form → /lead-magnet-creator → /repurpose (one webinar to 10 channel variants) → /graphics-designer (Claude Code is actually pretty good in graphic design) → /launch-video (Remotion + ElevenLabs) → /video-use (cut raw footage on word boundaries)

Open-sourced the whole thing. You can check it out here.

https://github.com/timscheuerai/content-vault