Content Engine Lead Magnet

It takes me a sunday afternoon / week to generate +200k impressions and 50 booked demo calls / month.

I open-sourced our anti-AI-slop content system powered by Claude Code x Notion.

If you're a B2B founder posting on LinkedIn, you've probably already realised that only the top 5% of posts get real distribution.

If you are not aiming for that, you are not going to make it.

Last year I made the massive mistake just letting Claude or ChatGPT write me mediocre AI slop and then just hit publish (FYI these posts flopped🫠).

But I realised the top posts are either written fully by a human or there was a proper agentic workflow that systematically reduces AI slop.

I'm not a good writer and too lazy to actually write the posts myself, so I started obsessing with how to use Claude Code to automate 95% of the work.

This means...

Every content type is its own skill.

→ /linkedin-copywriter + /x-copywriter for social → /newsletter-writer for the newsletter → /blog-publish for SEO + GEO blog posts → /youtube-script for video → /graphics-designer for the graphics → /launch-video for the motion-graphics launch videos → /researcher + /repurpose to feed and recycle it all

The graphic on this post, the launch videos you've seen, this copy. All Claude Code.

To be fully clear, the part that actually matters is the human input. Every Sunday, ~4-5 hours, I plan the full week. I open Wispr Flow and just ramble about:

- Personal anecdotes - Wins of the weeks - Lessons learned and failures

That raw context is what keeps it from sounding like AI. The model polishes it.

For perspective: buying 200k impressions in front of this audience with LinkedIn ads runs $6k-12k (CPMs for founder / exec targeting sit at $30-60+). I spend one Sunday.

I packaged the whole thing into a Github repo with the skills and scripts and you also get our notion content system.

If you want it:

[1] Connect with Tim Scheuer [2] Comment "Content Engine" [3] Repost for priority access

and I'll send it over :)