Content System in Claude Code

Every Sunday I sit down for ~5 hours and bulk-create a full week of content.

Last 30 days that turned into 189,865 LinkedIn impressions (+342%), 57 booked calls (+159%) and 129 new OXYGEN users.

5 LinkedIn posts, a lead magnet, the newsletter and a YouTube script. All out of one session, all in my own voice.

Here's the system, step by step:

1) Ground Claude Code in my tone of voice.

The OXYGEN LinkedIn integration pulls my top posts into a tone-of-voice file. Every draft gets written against it, then scrubbed through an anti-AI-slop blacklist (em dashes, "delve", "leverage", the usual tells). Skip this part and you get slop.

2) One skill per content type.

→ /linkedin-copywriter + /x-copywriter for social → /newsletter-writer for the newsletter → /lead-magnet-creator for the free drops → /youtube-script for video

Each one knows its own hooks, structure and CTAs.

3) The graphics and videos render from the same brand system.

The motion graphics in this video, the launch videos you've seen, this copy. All Claude Code.

4) Post engagers become outbound.

Everyone who comments on a lead magnet gets pulled into a table and DM'd automatically. Inbound-led outbound, no cold list.

The part that actually matters is still the human input. Every Sunday I open Wispr Flow and ramble for an hour about the week. Wins, lessons, what flopped. That raw context is what keeps it from sounding like AI. The model just polishes it.

I recorded the entire build, start to finish.

Full breakdown on YouTube. Link in the comments :)