Our GTM funnel · 200 signups + 50 calls last month · 6 pillars
100+ new signups and 50+ sales calls booked in May.
Here's how we're trying to double it in June.
Our GTM motion at OXYGEN has 6 pillars running in parallel right now.
1) LinkedIn content.
I post 5x a week. My co-founder Philipp Hirte 🌐 is ramping his cadence too (follow him). This drives inbound signups directly, but more importantly it generates post engagers we can reach back out to.
2) Inbound-led outbound.
We use OXYGEN to pull all engagers off our posts and qualify them into 3 tiers.
→ Tier 1: dream 100. Manual, hyper personalised reach out. Top GTM Engineering agencies + growth teams at high-growth YC and A16Z startups. → Tier 2: enrolled into a HeyReach sequence. → Tier 3: disqualified.
3) Lead magnets.
1 per week. I know, majorly cringe. But we put real effort into them and they generate a ton of leads when they're actually valuable. If you're not doing this, you're missing out.
4) Cold LinkedIn via HeyReach.
Tier 2 motion. We try to avoid pure cold. If we do outbound, we want a signal. Either inbound-led, or a custom signal we built.
Example: we scraped all the partner directories of our integration partners (Instantly, Smartlead, HubSpot, etc.). Those agencies are high signal for us, so we reach out.
5) High scale cold email.
Also tier 2. Just set up 220+ inboxes. Sending 100k emails/month very soon.
6) Dream 100 manual grind.
I'm a massive proponent of automation and using Claude Code for literally everything. But these we keep manual. Because sales is still about humans.
I'm not here to sell you the autopilot dream. That's not the reality. Our goal is to automate as much tedious work as possible. At the end of the day we're still humans selling on relationships.
That's the current motion. Next: we're building out a real content engine on YouTube.
Webinars with the GTM ecosystem (already done a few with Salesforge, ContactOut, Signalbase). Tutorial videos. There's a massive education gap in the market right now. Some people are cracked at Claude Code, others don't even have a GTM stack.
We want to be the source of education for the whole market on how to get up and running with Claude Code for GTM as fast as possible.
That's the bet for next month.
If you want to dig into any of these plays, send me a DM.