Loops are the next big thing in GTM

I built a loop today that roasts my own LinkedIn posts before they go out.

first run it caught me about to ship AI slop AND a claim that wasn't even true 🫠 lol

I've been in sf for a bit and the thing people keep saying is they barely prompt the model directly anymore. boris cherny, who built claude code, says his actual job now is writing loops. peter steinberger (built openclaw, at openai now) put it on june 8: you shouldn't be prompting your agents, you should be designing the loops that prompt them. that one did 6.5M views.

but it's basically all about coding agents. I hadn't really seen anyone run it on the gtm side, so I just started. two I've got going right now:

→ the content one. it drafts a post, a panel scores it against my real past posts + my anti-slop blacklist, a reviser fixes the weakest parts, re-scores, only stops once it clears the bar. I mostly just watch.

→ post-engager. hourly cron, pulls new commenters on my lead magnets, scores them for fit, enrolls the good ones into outbound. runs while I sleep.

honestly the part that got me: I kicked off the content loop, went and got a coffee, came back and it was still going. felt like AGI again lol.

next one I want is on the email + signal side, sitting on the oxygen tables the agent already runs everything off. haven't built it yet, no idea if I'll trust it with sends. we'll see.

what would you actually hand a loop and walk away from?