75% of customers from this one play · signal-based outbound on post engagers

+75% of our customers come from this one outbound play.

If you are in B2B, this 1 intent signal outperforms everything else.

Why would you desperately do cold LinkedIn outbound if you can target people who already know and trust you.

Here is the workflow that runs on OXYGEN.

Every hour a cron job pulls every reactor and commenter from my recent posts, enriches them, and scores them against our ICP.

The AI qualifiers splits the list in 3 ways:

→ Tier 1: high ICP fit + decision-maker title + and company match. These I reach out to manually.

→ Tier 2: ICP fit, lower signal density. Gets auto-enrolled into a HeyReach campaign. LinkedIn DM with a free lead magnet.

→ Tier 3: not our ICP. Disqualified. They stay warm via the next post or drop off.

For this to work you ofc need to have decent content that directly speaks to your ICP.

If you don't have any distribution yet, you can actually also farm your competitors or a thought leaders engagement and reach out to qualified prospects. Just FYI, this is way less effective than putting in the effort to build an audience.